When I first saw the previews for the Uchouten Love PV I wasn't all that impressed with the PV. And after seeing the full PV I'm still not 100% impressed wit the PV. Mostly because the PV is one the cheap side. Which is pretty unlike S/mileage. S/mileage has always been pretty interesting PVs that appear to be a high budget. They've only released like 3 that weren't. So, of course it's a bit of surprise that this PV is below average, and under the bar that has been set for S/mileage PVs. The PV is basically exactly like the 30 second commercial showed. If you watched the commerical it's the same feel as watching the PV. This PV is mostly just dance shots and close-ups. Which is little boring. Their Koi ni Booing Boo had that same formula, but they still managed to jazz it up and actually make it interesting to watch.
I am happy that there is another element to the PV that I wasn't expecting. Besides, the standard dance scene and close-ups the PV also has the girls in a school setting wearing school uniforms. Which could be awesome, but is only half way their. Perhaps if the school setting consisted of more than just 4 desks I would be more excited about it. aMa no Jaku was an indie PV and that was actually filmed in a school. It reminds me a lot of the Otona Narutte Muzukashii where there are just 4 rand desks. A lot of the PV reminds me of the Otona Narutte Muzukashii PV. The group close-ups in both PVs are nearly identical. I guess it's hard to come up with a theme for a PV. But if you're going to steal an element from a PV, what's the point of stealing that element from yourself?
The only redeeming aspect of this PV is the girls themselves. They look gorgeous. And they remain adorable and incredibly sweet throughout the PV.
Even though most of my comments for the PV were pretty harsh, I do like the PV though. I find it incredibly adorable. Do I think it's the greatest music video I've ever seen? Of course not. Is it even the best idol PV I've ever seen? Of course not. Does that really matter? It honestly doesn't. Idol PVs are 7 times out of 10 times cheap and disapointing. Maybe other people will think PVs are better than I do. But I have pretty high standards. Maybe even ridiculously high standards. Over the years of being an idol fan I've been learning to just accept this as a fact, and a part of idol culture. Usually during PVs I tend to just focus on the idols themselves. But even though I focus more of the idols then the PV, that's not going to really stop me from judging the PVs as harshly as I see fit. Afterall, I do still have high standards. And I do still hold out for the few PVs that are both entertaining, and the idols look good. Which are actually pretty hard to find. Well, they are for me anyway.
2 comments:
S/mileage is the one H!P band that I think can break out of the "idol" category and achieve true mainstream success. The girls are great, what they need is a song and a PV and a PR campaign that pushes them to the next level.
Given H!P's history over the past five years, I'm not so sure that will happen. This PV and song comes close, but it still seems to be missing something.
I completely agree with that. S/mileage has been getting really popular lately. There's a lot of public intrest in them. And the new member auditions is really helping to boost them a bit, since a lot of people will be talking about them. Yeah, all S/mileage really needs is their Love Machine.
I'm pretty optimistic for S/mileage. Lately H!P has been stepping things up a bit. Tsunku said that this year H!P is only the attack, and I think he means it. So far this yea there have been a lot of surprises and good songs. And if it continues like this in 2012 and beyond, H!P may be in a good place again.
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