Friday, April 29, 2011

Everyday is a repeat for AKB48


The full PV for AKB48's 21st single, Everyday, Kachuusha, has been released. And if you ask me it was released extremely fast. The PV preview just came out 2 days ago, and I didn't even get a chance to post about that yet. Since I was on break from blogging because I was sick, I've been a little lazy when it comes to blogging. I seriously need to get back into the groove. XD


Anyway, the main storyline of the PV is AKB48 playing homage to their earlier PVs. Now on the surface that sounds like a completely interesting and unique idea. And it is. But I can't be the only one out there who also thinks it's extremely arrogant. AKB48 has only been around for almost 6 years and had one million seller, and already they are parading around like they are incredible. To me, playing homage to past PVs is basically saying, "Look at our humble beginnings and now look at the amazing success we are now." Morning Musume has released over twice the amount of singles they have, and have been around for over twice as long as they have. And yet there's no homage PV. Arashi has been really popular a lot longer than AKB48 has, and they haven't released an homage PV. It seems like AKB48 has to shove their popularity in your face, like "don't forget we're the #1 female idol group, ok." I don't know maybe I'm just over thinking things but that is the absolute first thing that I thought of. It just screams arrogance to me. AKB48 isn't nearly high enough in their popularity level to be doing this. And they haven't been around long enough to make a PV like this. This is a legit we've been around for 20 years so lets recreate all the good times, type of PV. While I do love the idea of recreating past PVs I just thing it's way too early for AKB48. The whole PV is premature.

Another reason why I don't particularly love this PV isI think it's also extremely lazy and unimaginative. It seems like they couldn't really think of anything to do for the PV so they decided to just recreate past PVs. And it actually seems more like an excuse for them to wear bikinis. Because even though it's supposed to be a homage to their past PVs, it basically focuses on Ponytail to Shushu. And obviously the sexier the PV is the better the song sells.
 
Since this single is devoid of its own PV, I'm just going to point out all the other PVs I notice.
 
  Already this is going to be easy.

I think it's pretty obvious there was a similar scene in Ponytail to Shushu.

AKB48 actually ride bikes a lot in their PVs.

But since Acchan is riding along the beach I'm going to guess it's supposed to be the Aitakatta PV.

To me this looks like a direct reference to the Ponytail to Shushu PV.

However, you can argue that it can't be since they are dancing on grass and not a beach. In the Aitakatta and Iiwake Maybe PVs they dance on bare grass. But I still think it's supposed to be Ponytail to Shushu.

They made this incredibly obvious.

However, the original confrontation from the Iiwake Maybe PV is setup different.

Yet another nod to Ponytail to Shushu.

This is really starting to annoy me. :/

Here's Iiwake Maybe again.

Why do they keep using the same PVs?

Finally a new PV reference.

This time it's Sakura no Hanabiratachi.

Even something as simple as Acchan on the phone is a reference.

It happens shortly in the Oogoe Diamond PV.

I think this is supposed to be the fight scene from Oogoe Diamond.

However, in the original Sae doesn't hit Atsuko.

Peeking at dancing.

Is yet another reference to Oogoe Diamond.

Finally another new PV.

Which is obviously Namida Surprise.

Of course they just had to squeeze in another Ponytail to Shushu reference.

They just had to.

When I first saw flower petals falling I thought it was supposed to be Sakura no ki ni Narou.

But then I realized it was supposed to be Baby Baby Baby.

Obvious peephole is obvious.

Of course it's from the Heavy Rotation PV.

A scene from my absolute favorite AKB48 single.

Keibetsu Shiteita Aijou.

Sleepy Acchan.

Which is obviously from 10nen Zakura.

This has to be a nod at the fact that some of BINGO was filmed on a boat.

However, there was never a scene like that in BINGO.


Well there you go most of the homage parts of the PV. Obviously I didn't do every single one. Mostly because that would have taken even longer than this post already took to make.

Here's the PV. Watch it while you can.

6 comments:

jiririkiteru said...

Even if the idea is cool, I do think it's too soon.

When I watched it, I thought it was too messy o_oand I think the roses part is also a reference to Heavy Rotation, maybe.

OH AND I ABSOLUTELY ADORE THOSE UNIFORMS.

AimxAim said...

It is way too soon. They should be around for at least 10 years before they do something like this. XD

It is a bit messy. After I watched it I though, "what was the point of that." It didn't even feel like I watched a PV.
Is it a reference to Heavy Rotation? I don't even remember. I haven't watched the full PV since it first came out. XD

Really? I actually kinda hate them. They are too sailor like for my taste. But they do remind me of a dress Koharu wore in her Sugar Doll photobook. And for that reason it makes them seem a little more awesome. XD

KuroiTori said...

Well I also think it's a bit early (it would've been better for a 10th year anniversary), I'm okay with it because of all the different PV concepts they've had (even though momusu has 46 singles, they don't have as many scenes they could include ( well, if you don't count costumes), but they could do it for their 50th.
The PV referances ARE all over The place, so people who aren't familiar with the PV's might get it, but this is preget much for the fans.

But I do think the darker PV refereces, like Keibetsu,
make it a bit creepy, secially when it' such a happy song.

Maiko said...

I think that the one where they are all laying down looks more like Heavy rotation

AimxAim said...

@KuroiTori: It really would have been better for their 10th year anniversary.

(I don't think Momusu will ever do this concept now. Because they hoesntly would have already. And AKB48 fans would be up in arms about how much Momusu are copying them. :/)

I don't think the references are that hard to pick up for new fans or even casual fans. I picked them up and I'm hardly a die hard fan.

I don't think it's creepy at all. They only did it because they needed an older reference. Most of their references focused on newer PVs.

AimxAim said...

@Maiko: People keep saying it's in reference to Heavy Rotation, and I guess it is. But since they were laying on lawn chairs it made me think of Baby Baby Baby.