A bullet Berryz can't dodge

With a little more than 2 weeks until the release date, Berryz Koubou has finally revealed the full PV for their upcoming single, Ai no Dangan.

After being utterly dissapointed by Ai no Dangan's PV, I shuttered to think what the full PV was actually going to be like. I was pretty happy to find that the PV wasn't as terrible as I had imagined it would be. I thought the PV was going to be close-ups and dances scenes, and that's it. Done, finished. However, that wasn't the case. Yes, it was mostly just close-ups and dance scenes, but this is H!P we are talking about. They hardly every venture outside of that comfort zone. This PV actually did try to be more exciting and dynamic. It was trying really hard to be interesting and impress the viewer. It was like the little PV that could. However, this PV never started it's engine down the proverbial train tracks. Instead we are left with remnants of what could have been a decent PV all jumbled together in hopes of making something watchable and half way decent.
There were a lot of gems in the PV that if they were executed correctly could have made for an outstanding and incredible PV.

For one the Abstract imagery throughout the PV. Abstract images and effects were scattered throughout the entire PV. But only used here and there and not really often enough. The images are mostly used for the dance scenes as something interesting to dance in front of. However, you hardly even notce it's there with the mixure of Berryz themselves blocking the view, and quite honestly wanting to pay more attention to the girls themselves, since they are the main reason you're watching the PV.
There are a few awesome scenes where they have purikura looking shapes pop up on the screen. Which by the way is my absolute favorite part of the whole PV. However, there are only flashes of these. And they are rarely used on the most opportune moments. They are the most visually appealing, and attention grabbing aspects of the PV. It's just really sad that they are used more. And the one opportunity they had to go all out effects wise was the background of the close-ups. However, they completely blew it. I guess they didn't want it to be too distracting so you wouldn't focus on the girls. But instead the results was just a very muted, understated, and slightly boring background image.

The opening screen in really pretty. Too bad the rest of the PV can't be this way. :/

Come on, with Maasa looking like this what are you going to really notice?

I love this effect.

Miya looks super pretty, but I just hate the background.

Here's another cool effect. But it's done at such an awkward time, that it's more distracting than interesting.

I guess color changing was done to amp up the PV. I'm not really impressed though.

This isn't really an effect, but I absolutely love the whole bond girls silhouettes.


The second thing being the projection images. Once I realized that the girls were on giant projection screens I was immediately intrigued by the whole concept. But yet again, it was a concept that looked much better on the drawing board. What the director of the PV must not of realized was if you film projection screens they quality is extremely poor. Mostly because any image blow up about 400 times the original size is going to massivly loose quality.
However, once I saw Berryz Koubou playing around with the projections by walking out of the screen, I was again mesmerized. Only to again be dissapointed. They only play with the screen that one time they walk out of it. I was expecting there to be more elements than that going on. They could have been trapped in the screen, done solo dances next to themself on the screen, or something else.

Why would anyone every purposely makes scenes with such bad quality?

I get that the projections were supposed to be creative, but ever single scene is just has horrible quality.

Not gonna lie, I was pretty blown away by this. XD


Another thing I didn't like was the motorcycles. Midway through the PV for absolutely no reason at all there are scenes with Berryz and motorcycles. Standing by them, sitting on them, trying to look sexy by them. I do realize that this was done to add some sexy appeal to the PV. But it was completely pointless. How are motorcycles even remotely relevant for a song called Love's Bullet or Bullet of Love?

Completely pointless.

The added effect doesn't even make it relevant.


Of course I alo have to talk about the dance. The dance is completely awakward. It's trying to be sexy and alluring but failing miserably. The dance moves themselves are too simple and sometimes stupid.

The dance consists of a lot of upward pointing.

Awkward.

WTF worthy hand holding move.

Lolz hip shake.

Here's the completely unsexy butt shake.

There's a lot of random shaking in this.

 Crouching isn't even a dance move!

Much like most recent H!P PVs the only redeeming quality about it is the girls. Berryz are looking quite cute and sexy in the video.

Risako looks gorgeous.
 

Momoko is a cutie.
 

  Gorgeous.
 

  Hot.

Maasa looks really pretty.