Momusu shines for you only

After releasing the first PV preview just yesterday, Morning Musume has released the full PV for Only You. Which seems just a bit too early. But it seems like they are trying to ensure this single sells well.

When I saw the PV preview yesterday I knew exactly was this PV was going to offer. A video that look like all of their other vidoes. In more sense then one. It looks like all of their other PVs because it's set up the same way: dance shot, close-ups, and that's it. But it's also like all the other PVs because we see them focusing on only the popular members. Mostly Ai-chan and Reina. With Risa and Sayumi being secondary. But in this PV we also get to see a lot of the newest predetermined most popular member/newly pushed girl, Sayashi Riho. I liked Riho from the beginning because she was amazing at singing and dancing. But she is a little arrogant. And having her being pushed so quickly is just going to feed her arrogance until she's either Reina 2.0 or Miki 2.0. Which is starting to make me dislike her bit by bit. But that's neither here nor there.
When I saw the PV preview I wasn't really expecting anything more than just a pretty PV, filled with a lot of beauty shots. While the PV is mostly just that, they do try to add more elements to the PV. And they are trying to make it a little more interesting. And I definitely think they succeeded. In this PV there are 3 different close-up singing shot, 2 different places they are sitting down,  and a dance shot that flashes 3 different colors. And throughout the PV they really play with the gem/diamond theme. In their close up they are surrounded by diamonds, the lights in the dance shot are diamonds, and throughtout the PV little floating gems surround the members.
The PV isn't 100% amazing or perfect. But it is heading in the right direction. These past 2 Morning Musume PVs in my opinion have been really great. It seems that they are really trying to build Momusu up again. They are taking these new members as a great opportunity to transform Morning Musume once again. Will they ever reach AKB48's popularity? Absolutely not. Even at their peak they weren't at that level. I would honestly settle for 100-200k. Then they would be at most Johnny's levels, and we see all the pimping Johnny's boys get.

I love the diamond lights. They are completely simple, but add such a pretty effect.

I love love love the floating gems, it makes the entire PV interesting to watch.

This whole setting is really beautiful. With the think red curtains, and gothic style candelabra and glasses. It gives it this very old fashioned almost 1800s' feel. However, this whole scene makes me think of

this.

Or this. Either way really. XD

The dance is actually kind of nice. The individual moves look a little stupid, but when they are put together they work.

Reina looks beyond pretty here. The fabulous lighting and the glimmer of the gems just really bring out her face. She look gorgeous.

This is the first time that I thought Ai-chan looked good with her blonde hair. I used to think it didn't suit her, but I think it actually might.


Can I just say how mind boggling it is that by just chaning the lighting the dance shot place looks like a completely different setting. Look:

Natural light.

Red light.

Pink light. That is just crazy! XD

Nice boots. XD

This is a pretty bad shot of Sayumi. She actually look kind of ugly.

Zukki looks really pretty even if she has to look sad.

Am I the only one who thinks Riho looks weird here? In the Maji Desu ka Ska PV she looked bright and cute. It looks like the lighting in this PV is weighing her down.

This hairstyle does nothing for Fuku-chan.

Poor Eripon still looks awkward and unnatural.

This close-ups are pretty, but I can't get over the fact that those candles make it look like some kind of ritual. Lol.

Risa looks super pretty as usual.